When I first started this blog I had no set goals in mind. I had no intentions to monetize my little site or work with brands. All I knew was that I liked makeup and writing, and by starting a blog I could combine those two interests. Blogging, however, quickly became a passion of mine. I’m constantly scouring Pinterest for inspiration, heading to Target and Michael’s in search of new props to use in photos, and checking my social media accounts. I even asked for a DSLR camera for Christmas so I could improve the quality of my photos. I never thought I would become this invested in With Love, but I’m so glad I have. I know I still have a lot to learn, but I also think I’ve gained so much knowledge about blogging in the last two years.
It’s All About Connecting
A few months back I decided to open up a second Instagram account just for my blog. This was the first step I took to building a social media presence for my blog, and I’m so happy I did. It was too much to have my blog and personal account all in one. I know some people who follow my personal Instagram don’t have an interest in my blog content, so splitting the two only made sense. Now I never have to worry about posting a picture of my outfit or my latest lipstick obsession.
Only recently have I discovered the world of Facebook groups for blogging, and I can’t believe I didn’t know about them earlier. Blogging groups help tremendously with gaining traffic, followers, and troubleshooting any blog related issues. I’m part of four different groups, and all three have been imperative to the growth and exposure of my blog. Grow Your Blog, Bloggers Supporting Bloggers, and Beauty Bloggers Forum all do daily threads to promote your blog, social media accounts, and specific posts across various platforms. The SIT Girls Facebook Group has been so helpful with questions I’ve had about traffic, exposure, Pinterest, and anything else that pops in my head. All four groups have amazing ladies who only want to help and support you.
Pinterest Is A Whole Other Beast
Don’t even get me started on Pinterest. I’m still trying to learn how it works, but I want to share what I do know. Joining group Pinterest boards help to gain exposure for your blog posts, as well as see what other people are posting about. Pinterest is amazing because with enough followers you can pin something a few times and then it will continue to be repinned for a long time. That’s a lot of publicity for you and your blog without a lot of work on your end. Also be sure to set up a business account so you can keep track of stats and how well your posts are doing.
It Takes Time
My blog is still very small, and I will admit that that frustrates me so much. I wish I could wake one morning with 10,000 followers and 1,000 pageviews a day, but that’s not how it works. It takes a lot of time promoting your blog and connecting with others before you start to gain a lot of recognition. Write interesting content, take nice photos, and then promote and market that content like your life depends on it. Eventually you’ll see that work pay off (I hope, I’m still waiting…).
Believe In Yourself and What You’re Doing
This is the one I struggle with the most. Coming up with new content and posting twice a week can be challenging at times. I try to keep to that schedule, but sometimes it’s just not happening. I don’t feel inspired, I was busy with other things that week, or I just don’t feel like it. Whatever the reason may be, I’m not going to post content just for the sake of posting. Every blog post, Instagram picture, and Tweet is a reflection of your brand. Your followers will notice when you don’t care about whatever you’re writing. They’ll also notice when the quality of your latest Instagram isn’t of the same quality as the rest of your feed. Be consistent, relevant, and believe in what you’re posting.
Make a Schedule and Stick to It
Things happen, and you can’t always be blogging when you want to. Write out a blogging schedule for the week and stick to it as much as possible. Plan out time to take photos, write posts, engage in social media, and whatever else you may do to maintain your blog. I try to have my blog post done and ready to publish the day before it’s meant to go live (though that always doesn’t happen). I also try to only check my blog social media and Facebook groups during business hours, otherwise I get way to overwhelmed. Figure out a plan that works for you and your lifestyle and you’ll find that blogging becomes much easier!
Goals Goals Goals
As I mentioned in the beginning, when I first started With Love I had no real goals. While I’m still thinking and planning out my goals, I know how important they are. Goals give you something to work for and help you feel a sense of accomplishment once they’re reached. I’ve recently started to plan out each day on paper to see what I need to get done in terms of blogging. I like ticking things off a list and seeing it get smaller as the day goes by. I also want to start writing down my goals on the bottom of the list. This way they’re right in front of me and I don’t lose sight of what I’m working towards.
So, that sums up what I’ve learned about blogging so far. I could’ve written more but this post is already 1,000 words… Thanks for sticking it out to the end! I’m going to keep trucking along in hopes that my blog continues to grow. If you have any tips or advice that I didn’t mention, sound off in the comments below; I’d love to hear your thoughts!