Oh Instagram, how I love thee so. Er…sometimes. Other times Instagram can be biggest pain and frustration. With constant algorithm changes, spam accounts, and people following and then unfollowing, mastering Instagram seems impossible. There are so many articles out there on the “best” ways to grow your account (I’ve written one too), but what may work for one person doesn’t always work for someone else. One method that has stood the test of time, however, is using hashtags.

I know there was that whole shadow ban thing a few months back, but honestly, I haven’t noticed much of an issue recently. I also couldn’t really tell you what the shadow ban was. Everyone was so up in arms about it for a bit and then things settled back down again. Maybe I was one of the lucky ones who managed to dodge the dreaded ban? Either way, I’m a big fan of hashtags.

Related Reading: The Do’s And Don’ts Of Growing Your Instagram

Utilize More Niche Hashtags

There are countless hashtags for every niche, so you never have to worry about there not being any that fit your photo. One of my favorite features Instagram has introduced recently is the ability to follow hashtags. I initially followed the hashtag #blogger but found that a lot of posts popping up in my feed were from accounts with thousands upon thousands of followers. The bloggers behind the accounts are living these extravagant lives that I can only dream of having one day. Not really what I want to be seeing all the time.

I now follow a few smaller hashtags that have introduced me to some beautiful accounts. Hashtags like #seeingthepretty and #nestandthrive have fewer posts attached to them and I really enjoy seeing the photos in my feed. By using more niche and focused hashtags, as opposed to more general ones, you’re more likely to have people click to view your account and follow you.

Here’s what it looks like to follow hashtags and have the photos show up in your feed.

 

Switch Up The Hashtags You Use

One thing I have found is that you have to switch up the hashtags you use. I used to (and I mean a few weeks ago 😅) just copy the same list of hashtags from my notes app into the photo description. I noticed after a while that I wasn’t getting much engagement from people outside of those who follow me. That’s when I did a little research and added some new tags to my photo. I got way more likes and gained some new followers from that post.

I think the best “formula” for hashtags is to use a mixture of broad and more focused ones. The broad ones are good for exposure, but so many people use #blogger that your photo will be quickly lost. More focused hashtags don’t have as many people actively searching for them but those are are more engaged. Make sense? If not leave me comment down below, I’d love to chat Instagram strategy with you!

Related Reading: Why I Left My Instagram Comment Pods

I’d also love to share all of the research I did on hashtags for beauty and lifestyle bloggers. Why waste time trying to find some that are right for you when you could just grab my free list of 75+ hashtags instead?

Just enter your name and email and I’ll send the list your way. Trust me, hashtags have the potential to be the answer to all of your Instagram problems. You just have to use them correctly!

 

75+ Hashtags for Beauty & Lifestyle Bloggers. #instagram #hashtags #beautyblogger #socialmediastrategy

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Audrey Knizek

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19 comments

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Signing up now! My Instagram game has been awful lately (I hate that algorithm!)

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hahahaha totally thought you were going to share the list of hashtags because that would be great xD but love this post coz yes, hashtags are important for growth 🙂

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Hey sofieyah! I did share the list of hashtags, it’s at the bottom of the post 💕

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Ahhhhh saving this because I need to be using more of these myself!

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I am always down to mix up hashtags and try new ones!! Finding 75 good ones is awesome!

xoxo A
http://www.southernbelleintraining.com

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Really great advice! I need all the Instagram help I can get 😅

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Ugh don’t we all? Instagram stinks sometimes 😒

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Switching up the hashtags I use has been SO key!! I got SO lazy last year and did the same ones every day and my account never grew! Now I always get new followers and “discovered”

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Yes hashtags are super important for growth! I started using them years ago.

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Ive always used them but learning that you have to switch them up has been key to my growth

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It’s always a great idea to switch up your hashtags. If you’ve been using the same ones forever, others have too!

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This is a life saver! just signed up to get the list!! Thanks xo!!

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Thank you for sharing, I am always looking to mix up my hashtags ans try new ones, I will have to remember this for my next post!

~xo Sheree
poshclassymom.com

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Wow! That’s a huge list. Such a time saver.

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I agree that using a combination of broad and specific hashtags is key. And I’ll have to get this list! I’m always looking for new ones to try.

-Jennifer
https://maunelegacy.com

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Love this! I’m definitely saving this post – I’ve found switching up the hashtags I use helps a LOT!

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Signing up now! I could use these hashtags!

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This is so helpful! Love that you made this into a blog post!

Katie | http://www.millennialonthemove.com

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This is great, I totally need to mix up my hashtags that I view and use. Thanks for sharing!

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