If you’re beauty and makeup obsessed like I am (I have no shame) then you know that the Stila Stay All Day liquid eyeliner is loved by many. The product has a cult following and a lot of people won’t use anything else! While I can’t say I’m that loyal to this product, I do reach for it frequently. One of the downsides of this product, however, is that it’s $22.

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MAC e.l.f. highlighter

Soft & Gentle, as the man at the MAC counter told me, is the OG highlighter. Before highlighting was even really a thing, MAC had their mineralized skin finishes and was all over the soon to be trend. Naturally, dupes for such a cult classic were bound to come along; one of which is made by e.l.f. cosmetics. Blush Gems might even be mistaken as a travel size version of Soft & Gentle, it looks so similar. Do the similarities go beyond just the appearance, though? I put the two head to head to see which one is better and if MAC is still the go to for highlighters!

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This marks the first post in a new series I’ve decided to call “Which One’s Better” in which I take two similar products from two different companies and decide, you guessed it, which one’s better.

Liquid eyeshadows have become incredibly popular in the past year or two; either that or I’ve just started noticing them. Maybelline took their highly popular color tattoo cream shadows and turned them into a liquid version. e.l.f. has since released their molten liquid eyeshadows as part of their aqua beauty line.


I was so excited to try the Maybelline shadow. The shade I bought is a beautiful bronze / taupe color with bit of sparkle that I was sure was going to look incredible. The color is nice, however the formula is thick and hard to work with. It’s patchy in some places while gloopy in others. Once the shadow is blended out and dried down it looks really nice though. The shadow lasts all day which is a major plus, and there are ten beautiful shades to choose from.

The rundown:

  • Price: $9
  • Formula: Thick and a little hard to work with
  • Pigmented: Initially but then wears after blending
  • Staying power: Lasts all day


Wanting to try another liquid shadow I went for one of e.l.f.’s new Molten Liquid Eyeshadow’s in the shade Molten Bronze. Oh my gosh is the color the most gorgeous thing I’ve ever seen! The formula is packed with water and vitamin E to provide a hydrating effect as well as a super pigmented look. The e.l.f. shadow blends out easier than the Maybelline one and the formula is a bit thinner. The color doesn’t fade or budge, leaving you feeling confident all day long about your eye makeup. The one negative about this product is that there are only six shades available.

The rundown:

  • Price: $4
  • Formula: Thin and manageable
  • Pigmented: Yes!
  • Staying power: Lasts all day


And the winner is!

The Molten Liquid eyeshadow from e.l.f.! The Maybelline one isn’t terrible, and it’s easier to get ahold of than the e.l.f. one (it can only be bought online), but the one from e.l.f. is half the price and so much easier to work with! Despite getting a little less product (.11 oz vs. .09 oz) and having to order the shadow, I think the e.l.f one is definitely the way to go. Let me know in the comments which one you prefer!

Audrey Knizek