As a blogger, I’m sure you’ve spent some time on Pinterest. Whether that’s to promote your own blog posts or to find other bloggers content. Pinterest is one of the most powerful search engines available and can make your traffic sky rocket. Pinterest can also help you build brand awareness, reach potential clients, and connect with like minded people.
However, in order to do any of those things your need Pins need to grab peoples attention. They have to be appealing and eye-catching enough that people want to click on them, re-share your content and follow you!
So, how do you create the perfect pin? I’ll teach you!
Related Reading: Top Ten Tips For Growing Your Blog With Pinterest
Pinterest Favors Longer Pins
Take a moment to think about the last time you pinned an image that was a square or a horizontal image. I can think of one or two times, but it was a picture of a kitchen or a makeup look. Nothing that was crucial to building my blog and more just pinning for fun.
Pinterest is organized into columns, and for that reason it favors images that are longer than they are wide. The preferred aspect ratio is 2:3 or 735 x 1102 px. If you’re using a tool like Canva, there is a Pinterest template available so you don’t have to worry!
Don’t make your pins too long though or they’ll get cut off. Think like Goldy Locks, not too short, not too long, but just right.
Use Bold Text
When your designing a pin you’re probably looking at the image full size. When people are scrolling through the Pinterest pins are scaled down, meaning they’re harder to read. For this reason you want to use bold text that’s going to be easy on the eyes.
While we’re talking about text and fonts, try to stick to fonts that are simpler and more blocky (that’s the technical term, right?). You can use script fonts, but not for the majority of the text. Pick a single word or two that you want to stand out and use the script font for that.
Pick Contrasting Colors
Remember learning about the color wheel in art class? Well it’s time to dust that knowledge off and put it to use.
I actually learned about this tip from Krista Dickson recently and I don’t know why I didn’t think of it sooner. People are naturally drawn to contrasting colors so why wouldn’t you use them when you design your pins? Obviously bright colors will draw people in even more, but if that’s not on brand for you don’t worry about it. Just try to use contrasting colors, whether thats bright, pastel, or muted, in some shape or form.
Related Reading: How I’ve Started To Increase Traffic To My Blog
Add Your Logo
This may seem like a simple thing, it can have a big impact! While all of the pins you create should have a similar look and feel to them, adding your logo ensures that when people see a pin from you they know it’s yours!
Building brand recognition will help drive more traffic to your blog. If a person has been to your site before and liked what they read, they’re more likely to click and read your post if they know it’s yours! Adding your logo takes all of five seconds and can have a huge impact!
It’s All In The Pin Description
This fifth point could honestly be a post on it’s own, but for now I’ll try to keep it short and sweet.
Your pin description is what tells Pinterest what your content is about. If you don’t include on you’re missing out on so much exposure. I keep my descriptions short, just a couple of sentences. However I make sure those few sentences are effective and include relevant keywords.
For example, a description I could use for this post might be:
Are you struggling to get your content on Pinterest noticed? Learn what goes into creating a perfect pin that gets shared, clicked on, and will drive traffic to your blog. Click to read the post now! From Audrey of With Love. #blogtraffictips #pinteresttraffictips #beautyblogger
Notice that I included a call to action, the source of the content (my blog) and a few relevant hashtags. Pinterest just started to allow hashtags a few months ago, but unlike Instagram I wouldn’t use a ton of them. Instead stick to 3 or 4 really good ones!
So what do you think? Do you feel prepared to create some beautiful and effective pins? I certainly think you are and have complete faith that you’re going to rock this thing!
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