As a blogger, I’m sure you’ve spent some time on Pinterest. Whether that’s to promote your own blog posts or to find other bloggers content. Pinterest is one of the most powerful search engines available and can make your traffic sky rocket. Pinterest can also help you build brand awareness, reach potential clients, and connect with like minded people. 

However, in order to do any of those things your need Pins need to grab peoples attention. They have to be appealing and eye-catching enough that people want to click on them, re-share your content and follow you!

So, how do you create the perfect pin? I’ll teach you!

Related Reading: Top Ten Tips For Growing Your Blog With Pinterest

Pinterest Favors Longer Pins

Take a moment to think about the last time you pinned an image that was a square or a horizontal image. I can think of one or two times, but it was a picture of a kitchen or a makeup look. Nothing that was crucial to building my blog and more just pinning for fun. 

Pinterest is organized into columns, and for that reason it favors images that are longer than they are wide. The preferred aspect ratio is 2:3 or 735 x 1102 px. If you’re using a tool like Canva, there is a Pinterest template available so you don’t have to worry!

Don’t make your pins too long though or they’ll get cut off. Think like Goldy Locks, not too short, not too long, but just right.

The She Approach To Making Pinterest Possible

Use Bold Text

When your designing a pin you’re probably looking at the image full size. When people are scrolling through the Pinterest pins are scaled down, meaning they’re harder to read. For this reason you want to use bold text that’s going to be easy on the eyes.

While we’re talking about text and fonts, try to stick to fonts that are simpler and more blocky (that’s the technical term, right?). You can use script fonts, but not for the majority of the text. Pick a single word or two that you want to stand out and use the script font for that.

Pick Contrasting Colors

Remember learning about the color wheel in art class? Well it’s time to dust that knowledge off and put it to use. 

I actually learned about this tip from Krista Dickson recently and I don’t know why I didn’t think of it sooner. People are naturally drawn to contrasting colors so why wouldn’t you use them when you design your pins? Obviously bright colors will draw people in even more, but if that’s not on brand for you don’t worry about it. Just try to use contrasting colors, whether thats bright, pastel, or muted, in some shape or form.

Related Reading: How I’ve Started To Increase Traffic To My Blog

Add Your Logo

This may seem like a simple thing, it can have a big impact! While all of the pins you create should have a similar look and feel to them, adding your logo ensures that when people see a pin from you they know it’s yours! 

Building brand recognition will help drive more traffic to your blog. If a person has been to your site before and liked what they read, they’re more likely to click and read your post if they know it’s yours! Adding your logo takes all of five seconds and can have a huge impact!

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It’s All In The Pin Description

This fifth point could honestly be a post on it’s own, but for now I’ll try to keep it short and sweet.

Your pin description is what tells Pinterest what your content is about. If you don’t include on you’re missing out on so much exposure. I keep my descriptions short, just a couple of sentences. However I make sure those few sentences are effective and include relevant keywords.

For example, a description I could use for this post might be:

Are you struggling to get your content on Pinterest noticed? Learn what goes into creating a perfect pin that gets shared, clicked on, and will drive traffic to your blog. Click to read the post now! From Audrey of With Love. #blogtraffictips #pinteresttraffictips #beautyblogger

Notice that I included a call to action, the source of the content (my blog) and a few relevant hashtags. Pinterest just started to allow hashtags a few months ago, but unlike Instagram I wouldn’t use a ton of them. Instead stick to 3 or 4 really good ones!


So what do you think? Do you feel prepared to create some beautiful and effective pins? I certainly think you are and have complete faith that you’re going to rock this thing!

Liked this post? Pin it for later!

Are you struggling to get your content on Pinterest noticed? Learn what goes into creating a perfect pin that gets shared, clicked on, and will drive traffic to your blog. Click to read the post now! From Audrey of With Love. #blogtraffictips #pinteresttraffictips #beautyblogger

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Audrey Knizek

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29 comments

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These are great tips! Need to step up my Pinterest game

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As an evolving blogger I’m constantly looking for ways to improve how my content is viewed. While I definitely use Pinterest, it’s so important to remember that there is always a way to use it more effectively!

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Those are some very good tips. Especially the one with bold text. When I started implementing big, bold fonts, that were easily readable on a mobile device, my Pinterest traffic started growing significantly!

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Amazing how little changes like that can make a big difference!

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This is helpful! I’ve been trying to learn more about how to leverage Pinterest. Thanks!

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These are great tips and tricks on how to create the perfect pin! Pinterest is very important for blogging, so having those great pictures is key!

~xo Sheree
poshclassymom.com

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Really great information. I’m still working on my creating pin game, this really helps.

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These are amazing tips that are explained in a way that makes them easy to implement! Definitely will be using these tips to step up my Pinterest game

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Great tips! Thank you so much for these – I’ll have to try them out soon!

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Fantastic points! I need to make sure my pin descriptions are up to par. And I like the point about the logo. Thanks for posting!

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Vefry good pin tips here. will be sure to practice and see if i get some better repins and traffic. Thanks

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This advice is seriously listening to. Have that perfect pin makes all the difference.

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So helpful! Thank you!

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What I really need to learn is to do flat lays. I can’t seem to get the right lighting. Captions are important too, but Pinterest, like Instagram is more of visuals than text.

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I am always trying to improve my Pinterest game. I love using Canva for my pins.

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This is just what I needed! I’m fairly new to Pinterest and have been making so many rookie mistakes up until now. These tips are so simple and easy to keep in mind!

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Thanks for these tips. I am always unsure about what to include. Thank you!

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Really great tips! I am still trying to get my head into Pinterest as I know it’s the great social sharing site. Thanks for the extra push. 🙂

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I never really into Pinterest but your tips really easy to follow.

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This is fantastic! I struggle with this so much! Thank you:)

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Pinterest has been my #1 referral source for the longest time. I hope more people are able to see success with this platform!

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Such awesome Pinterest tips! I’m a newbie so reading this was so informative. Thanks for sharing !

Kasey
TheStyleWright.com

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Very helpful post! Thank you for sharing! I especially loved what you said about not making the image too short!

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Great tips! I’ve been trying out different pin templates and the ones with more color tend to perform better.

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This is a great post and great tips, I have been looking to leverage my pins a little better, so I will definitely be remembering these, thanks for sharing!

~xo Sheree
poshclassymom.com

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Love these tips. I also just wrote an ebook on this. Love reading about Pinterest

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These are great tips! Pinterest is not widely used but it should be.

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I know I should be adding my logo but I always forget. It’s not extremely hard to do, so I think I will just start doing it!

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I find Pinterest sooo overwhelming. These are such helpful tips!

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