I don’t think I’m alone when I say that driving traffic to my posts is my biggest struggle as a blogger. In my opinion, I think my photography and content is high quality. I interact with other bloggers and spend as much time on social media as I can manage. Over the past few months the traffic to my blog has slowly begun to increase, and maybe, just maybe, things are starting to take a turn.
One thing I’ve been doing for a while now is sharing my content in Facebook groups. However, what’s changed recently is that I’ve sought out the threads that provide the most bang for their buck and stick to those. I prefer threads where I can share pins, my Instagram profile, or a blog post. In addition, I also look for the threads that require everyone to reciprocate on everyone else’s post.
Because while this may take more time, I know I’ll get feedback on my blog post or gain followers on Instagram. I don’t want to post a link to a thread of 500 others and hope someone clicks on it.
Some of my favorite Facebook groups:
- Millenial Blogger Network
- Blogging With Purpose
- Bloggers Supporting Bloggers
Related Reading: 15 Facebook Groups You Need To Join To Drive Traffic To Your Blog
Interlinking Posts Is The Name Of The Game
One thing I learned from the Traffic Transformation Guide is the importance of interlinking posts. It seems like such an obvious thing to do, and yet I wasn’t doing it.
Interlinking your own posts within another post of yours is a great way to get people to stay on your blog. For example, say a reader has clicked on your post about a makeup look you did for New Year’s Eve. While reading, they see that you’ve also written a review of the foundation you used for the makeup look. They click on that link and bam! That reader is now on your blog for more time and contributing to an increase in page views.
Pretty great, right?
The Traffic Transformation Guide is full of tips to help increase your traffic and page views. It was the first major investment I made in my blog, and I haven’t regretted a thing. Lena Gott goes through 21 strategies she used to go from 17K to 400K monthly pageviews, and let me tell you, the strategies will change your blogging world.
Google + Isn’t Dead
Before I read Traffic Transformation I never used Google +. Quite frankly, I had no idea what it was or that anyone used it at all.
However, one thing I learned is that Google favors its own social media platform. Makes sense, right? When you post a link from your blog on Google + and then search for that topic on Google, you post will most likely show up in the search results. You may need to give it a few minutes, but it will happen!
Once I learned that I immediately went and made an account. Now I make sure to share blog posts there multiple times a week, and I have really seen the results!
Optimize Your Pinterest Profile
In November, I got the chance to have two one-on-one Skype sessions with Ana from The She Approach. One thing we discussed in detail during the first session was Pinterest!
One task she gave me to work on was optimizing my profile. Again, this is something I never thought to do.
What makes up a good Pinterest profile?
- Use keywords in your name
- Use keywords in the “about you” section and include a link to a freebie you offer
- Include a bright and inviting photo of yourself
Once your profile is optimized, people are more likely to stumble across it and follow you. The more followers, the more people who see your pins and click on over to your site!
Ana’s book, The She Approach To Boosting Your Blog Traffic, includes more tips on how to conquer Pinterest. It also includes additional strategies to build a genuine blog following and drive traffic to your site.
Tweet and Tweet and then Tweet Some More
Another thing Ana told me is that the lifespan of a Tweet is approximately 17 minutes. So, unlike Instagram, you won’t be seeing Tweet’s from Taylor Swift or Ana Kendrick days later.
What does this mean for you?
Tweet more than you think you should.
I expressed my fear of being annoying to Ana and she asked me a question: how many tweets do I see from her a day? I responded with maybe one or two. She then revealed to me that she tweets 10+ times a day! So really, you could probably tweet upwards of 20 times a day and still not be annoying.
My favorite tool for scheduling tweets is Hootsuite. The free plan allows you to schedule up to 30 posts at a time and connect 3 social profiles. You can also set up customized feeds to see the tweets from people you care about. I have a feed of bloggers I follow so I can easily find their content and retweet it.
Since scheduling five tweets a day I’ve noticed more people following me, sharing my content, and clicking over to my blog. I consider that a success!
Growing An Audience Takes Time
I know, the struggle is real. Growing an audience and seeing a boost in your traffic may seem like an impossible goal. I used to think this as well. However, since I’ve begun to implement the tips above I’ve really started to notice a difference.
If you’re looking for more ideas and strategies, the following eBooks are where I’ve learned everything I know.
You can also check out my free resource library for more tools and services to help you grow your blog!