Oh Instagram, how I love thee so. Er…sometimes. Other times Instagram can be biggest pain and frustration. With constant algorithm changes, spam accounts, and people following and then unfollowing, mastering Instagram seems impossible. There are so many articles out there on the “best” ways to grow your account (I’ve written one too), but what may work for one person doesn’t always work for someone else. One method that has stood the test of time, however, is using hashtags.

I know there was that whole shadow ban thing a few months back, but honestly, I haven’t noticed much of an issue recently. I also couldn’t really tell you what the shadow ban was. Everyone was so up in arms about it for a bit and then things settled back down again. Maybe I was one of the lucky ones who managed to dodge the dreaded ban? Either way, I’m a big fan of hashtags.

Related Reading: The Do’s And Don’ts Of Growing Your Instagram

Utilize More Niche Hashtags

There are countless hashtags for every niche, so you never have to worry about there not being any that fit your photo. One of my favorite features Instagram has introduced recently is the ability to follow hashtags. I initially followed the hashtag #blogger but found that a lot of posts popping up in my feed were from accounts with thousands upon thousands of followers. The bloggers behind the accounts are living these extravagant lives that I can only dream of having one day. Not really what I want to be seeing all the time.

I now follow a few smaller hashtags that have introduced me to some beautiful accounts. Hashtags like #seeingthepretty and #nestandthrive have fewer posts attached to them and I really enjoy seeing the photos in my feed. By using more niche and focused hashtags, as opposed to more general ones, you’re more likely to have people click to view your account and follow you.

Here’s what it looks like to follow hashtags and have the photos show up in your feed.

 

Switch Up The Hashtags You Use

One thing I have found is that you have to switch up the hashtags you use. I used to (and I mean a few weeks ago 😅) just copy the same list of hashtags from my notes app into the photo description. I noticed after a while that I wasn’t getting much engagement from people outside of those who follow me. That’s when I did a little research and added some new tags to my photo. I got way more likes and gained some new followers from that post.

I think the best “formula” for hashtags is to use a mixture of broad and more focused ones. The broad ones are good for exposure, but so many people use #blogger that your photo will be quickly lost. More focused hashtags don’t have as many people actively searching for them but those are are more engaged. Make sense? If not leave me comment down below, I’d love to chat Instagram strategy with you!

Related Reading: Why I Left My Instagram Comment Pods

I’d also love to share all of the research I did on hashtags for beauty and lifestyle bloggers. Why waste time trying to find some that are right for you when you could just grab my free list of 75+ hashtags instead?

Just enter your name and email and I’ll send the list your way. Trust me, hashtags have the potential to be the answer to all of your Instagram problems. You just have to use them correctly!

 

75+ Hashtags for Beauty & Lifestyle Bloggers. #instagram #hashtags #beautyblogger #socialmediastrategy

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Audrey Knizek

I remember being a young teenager and sneaking into my moms bathroom to use her makeup before school (sorry mom!). She would leave for work and I would have ten minutes to apply some bronzer, eyeshadow and blush before walking to the bus stop. I had no idea what I was doing, but I know I loved applying the makeup every morning! Eventually I got my own makeup and learned how to apply it, but along the way I’ve read, and received, some bad makeup advice.

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I am a makeup junkie. I can’t pinpoint an exact moment in my life when I fell in love with makeup, but at some point, I realized that I love lipstick and that a new tube of mascara can make my day. I believe putting on some red lipstick and a pair of high heels can make you feel like the most powerful woman in the world. Or at least make you feel like you can tackle Monday.

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The theme you choose for your blog is the first impression you give readers when they come to your site. That’s why it’s so important to have a theme that’s responsive, aesthetically pleasing, and easy to navigate. I can’t tell you the number of times I’ve left a blog simply because I didn’t like the way it looked or it was hard to find what I was looking for. That may seem harsh to some, but it’s the truth. If a blog looks unprofessional I’m not going to trust what the author has to say.

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Ah skincare. There are so many products out there, all claiming to make your skin look so youthful you could be mistaken for a baby. With all of the serums, lotions, toners, and washes it’s hard to know what’s right for your skin, or even what order to use them in! For the longest time, all I did was wash my skin and put on some moisturizer. However, as I’ve gotten older my skincare routine has become quite involved (and takes as much time to complete as an episode of Friends). While I’m not an expert, I have come to know what works well for my oily, acne-prone skin, and what to avoid.

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When I started a blog I had no idea what I was doing. I had my parents camera, some makeup, and a free WordPress site. I posted when I had time, had no idea the importance of an email list, and was happy is my blog got 20 pageviews a day. It’s safe to say I have learned a lot since then about what goes into making a blog successful. Continue Reading