Oh Instagram, how I love thee so. Er…sometimes. Other times Instagram can be biggest pain and frustration. With constant algorithm changes, spam accounts, and people following and then unfollowing, mastering Instagram seems impossible. There are so many articles out there on the “best” ways to grow your account (I’ve written one too), but what may work for one person doesn’t always work for someone else. One method that has stood the test of time, however, is using hashtags.
I know there was that whole shadow ban thing a few months back, but honestly, I haven’t noticed much of an issue recently. I also couldn’t really tell you what the shadow ban was. Everyone was so up in arms about it for a bit and then things settled back down again. Maybe I was one of the lucky ones who managed to dodge the dreaded ban? Either way, I’m a big fan of hashtags.
Related Reading: The Do’s And Don’ts Of Growing Your Instagram
Utilize More Niche Hashtags
There are countless hashtags for every niche, so you never have to worry about there not being any that fit your photo. One of my favorite features Instagram has introduced recently is the ability to follow hashtags. I initially followed the hashtag #blogger but found that a lot of posts popping up in my feed were from accounts with thousands upon thousands of followers. The bloggers behind the accounts are living these extravagant lives that I can only dream of having one day. Not really what I want to be seeing all the time.
I now follow a few smaller hashtags that have introduced me to some beautiful accounts. Hashtags like #seeingthepretty and #nestandthrive have fewer posts attached to them and I really enjoy seeing the photos in my feed. By using more niche and focused hashtags, as opposed to more general ones, you’re more likely to have people click to view your account and follow you.
Here’s what it looks like to follow hashtags and have the photos show up in your feed.
Switch Up The Hashtags You Use
One thing I have found is that you have to switch up the hashtags you use. I used to (and I mean a few weeks ago 😅) just copy the same list of hashtags from my notes app into the photo description. I noticed after a while that I wasn’t getting much engagement from people outside of those who follow me. That’s when I did a little research and added some new tags to my photo. I got way more likes and gained some new followers from that post.
I think the best “formula” for hashtags is to use a mixture of broad and more focused ones. The broad ones are good for exposure, but so many people use #blogger that your photo will be quickly lost. More focused hashtags don’t have as many people actively searching for them but those are are more engaged. Make sense? If not leave me comment down below, I’d love to chat Instagram strategy with you!
Related Reading: Why I Left My Instagram Comment Pods
I’d also love to share all of the research I did on hashtags for beauty and lifestyle bloggers. Why waste time trying to find some that are right for you when you could just grab my free list of 75+ hashtags instead?
Just enter your name and email and I’ll send the list your way. Trust me, hashtags have the potential to be the answer to all of your Instagram problems. You just have to use them correctly!